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Small Business Bloggins

By nothingbutnet, Mar 2 2015 11:05PM

“Is this guy drunk.. Or high?!” you may be thinking. Let me assure you, I am neither! Digital real estate has become quite synonymous with ACTUAL commercial real estate these days. Let me first, however, start off by talking about the physical real estate.


What makes any commercial space valuable?

As the age old real estate sales line goes, “location, location, location!”. Where you are situated can quite easily have a big impact on the success of your business. Take McDonalds for example, all great motivation or business gurus will pose the question, “what is McDonalds in the business of?”. Of course, everybody will say food and eventually the speaker will say the correct answer, being the real estate industry. Why? Because all their restaurants are conveniently located in areas where not only there is a “need”, but also very high foot traffic areas. McDonalds sources only the best high traffic locations to place their food chain and as we all known from their businesses marketing, it’s clearly made the business.


How does this relate to the digital world exactly?

If you’re unsure where I am heading with this, let me ask, does your domain or website get much “foot traffic”? And of course I mean how easily do people find your website without already knowing who you are? Sure, often once people already know who you are, it’s relatively easy for them to find you again, but some points you will need to consider are:

-How memorable is your branding?

-How easily is your name to remember, or say?

-What feelings would your business name conjure?

-Is your domain name related to your business or industry?


Either way, the point of the topic is, wouldn’t it be nice to have a high value domain name and website? You don’t get value for your online real estate just because you run a great business. Sure, already having a good website will give your small business additional PERCEIVED value. However, this is not the same as having high value digital real estate.


“Fine, tell me Mister Google Whisperer, how can I make more website real estate more valuable?”

Well, now that you put it like that, sure - It’s a little thing I do called Search Engine Optimisation, and it can give an endless supply of free leads if you know how the system properly. Whilst nobody knows EXACTLY how the system works, there are those people who spend many of their waking hours with search engines, learning from them and eventually gaining their trust. This is definitely not something that happens overnight, and only the most elite can actually have a website genuinely rank very highly over long periods of time for competitive search keywords. There are often people who will quickly have a website ranking well, often the people who hire these seo consultants will often find themselves calling them industry cowboys, gunslingers who charge in, get their website ranked fast and watch it disappear within months. Ending the free source of leads for your small business.


Concluding the topic, Digital real estate is best valued by the domain name and website attached to it, how much “foot traffic is your website being sent, aka how many unique leads are the search engines sending your way? If you’re in a very competitive niche, for example, as the Google Whisperer, my niche is SEO, if I am ranking in the best positions for many SEO related topics, then my digital real estate will hold quite a strong value on it’s own. So lets say something happened in my life where I couldn’t work any longer, there is a high chance if I decided to call a few competitors in the SEO realm that I could have them bidding on my domain name, no differently to a house auction, and then sell to the highest bidder.


So other than the on-going free leads that are a direct result of proper SEO services, this is just another reason why SEO is still more valuable than ever, and is more definitely NOT dead.



By nothingbutnet, Feb 10 2015 03:43AM

Yes, there is such a thing as over ranking and it will get your website thrown in the “virtual slammer”! What I’m talking about is overloading your website with a big SEO campaign, sending ridiculous amounts of backlinks to your main business website. This is simply because you are trying to gain a highly ranked organic search position on a set of specific keywords for your website, however to the big Google machine, sending an unnatural amount of backlinks to your site just comes across as spammy and is borderline black hat SEO, which we look at as a big no no!


“How many is too many backlinks?”

Great question, it will depend on how new your website is and how much backlinking you have done previously to starting an SEO campaign. If in the past you have contracted a cheap SEO business, chances are it was cheap because at the time they were able to get away with certain sketchy ranking methods, which have now since been blacklisted as very spammy links.


“Whats this mean for my website if I am a victim of cheap SEO tricks?”

In some cases you may just have to start completely from scratch, it’s unfortunate but it happens. Often if you can work out which links are holding you in the virtual slammer, you can contact said websites providing the backlinks and have them removed. But if you are continuously unable to get a hold of the website owners, then you either choose not to have your website rank organically for any decent keyphrases in your industry or as I mentioned, you can start from scratch with a new domain name, then slowly start your SEO campaign again on a low level to ensure you’re not pulling the spammy card.


“Okay, so you sound knowledgeable, what plan of action do you suggest?”

Thanks, see the SEO infographic below. Essentially we will build up your websites online foundations as organically as we can.

Google expects that you can and will do the following activities for a new website:

-List your business in online business directories

-Setup a blog

-Setup social media. It’s nothing unusual for any social media profile to just explode these days. Simply because social media is where all the viral material is shared on. So we plan to take advantage of this by sending back links to your website via your social media profiles.



SEO infographic
SEO infographic

The main aim of what you would want to do is gradually build up your backlinking strategies, for example, start at 5 backlinks for the first week, then sporadically increase, so the following weeks it may be 7, 4, 8, 10 etc etc. This may consist of blogging, article writing, social media signals and directory listings.


If you want some free SEO advice, I highly recommend making sure you have your social media profiles all filled out, the main ones are Facebook, LinkedIn & Twitter. If you have a creative styled business, also make sure you have Instagram setup. There are a few others, so just setup what you feel is most suitable for your industry. Fill out as much information on your business in these profiles as you can. I cannot express enough that all the content you fill out on each MUST BE completely unique! This is why SEO can cost a lot of money, as for most, you would need to be hiring a full time writer for the bucket loads of unique content to be written.


Sound like too much trouble? No stress, give us a call!


If you’re game enough, you will see some results, but it will take a bit more research into how you rank for certain keywords. This is a lesson for another day however.


“So what if I stuff this process up?”

Get a professional SEO consultant to come and help you out, either way, do not stress too much about it. SEO is a HUGE puzzle, and every piece of it is only allocated a certain amount of power. Often the biggest part of ranking your website is having high strength high Domain Authority websites and industry related websites linking to yours. You will also need a wide variety of backlinks from alternate sources to add strength to your cause, but as I’ve mentioned, do steer clear of dodgy or cheap backlinks that may be coming from “blackhat central”.


“So say I engage an SEO expert to go full on with my website, would this conflict with what you’ve said?”

Yes and no, first off, as an search engine optimisation expert myself, I would start off by ensuring all the onsite elements are primed and ready for search engines. This would cover website elements such as:

-Meta tags

-Meta description

-Website keywords

-Alt tags (alternative description tags for images)

-Content contains appropriate keywords without being classified as keyword stuffing

-Appropriate headings

-Reasonable amount of unique quality content

-Social media integration


These are just a handful of the bases we cover when starting with a new clients website.


“How long till I get to position #1?”

This is a how longs a piece of string type of question. Our initial aim is to build up on the easy to pick off keywords then progressively start aiming high for the high traffic keywords. With this technique you will see a growing stream of leads hitting your website, rather than pushing for #1 of the high traffic keywords from the get go, and seeing no traffic until you reach the goal. At least with this method it’s like your business will be walking up the steps, rather than trying to jump up to the next level, having nothing in between.


Conclusion of this long winded SEO lesson?

The more you invest in the future of your websites SEO, the easier marketing will be for you. Get the people to your website, so that you can test and measure converting them into customers. Sounds simple right? It might not be, but lets give it a shot huh?




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