By nothingbutnet, Feb 16 2015 07:51PM
This title doesn’t just represent one thing, it can be used across an array of topics, however for the purpose of this topic, we are talking about business and marketing.
Everybody is sick to death of having the same ad type regurgitated over and over again. You might say that “people are sick of seeing ads” and that is all too true. However get used to it, because there is just going to be more and more over our lifetimes, with businesses trying to find new ways to market their business message to penetrate the minds of their prospects.
Over the next few years, companies will be testing and measuring many different styles of advertising and holding on to the ones that work. Like fashion, these trends will come and go, being constantly tweaked over the years, until they are almost mind domination machines.
These days the best ads come from well written scripts and okay production. What makes these ads work best is the viral factor. When an ad gains viral status, it is shared easily all over social media platforms, eventually reaching a ridiculous amount of people which just keep passing it on to their friends and so on. With any advertising you do, I highly recommend attempting to create a script that may gain viral status, because if you manage to get lucky enough with amazing scripting, the free publicity from your advertising message could make your small business size up.
“Wait wait, Okay production?”
Thats right! The Okay production gives the entire overview of the viral content some relatability to it’s consumers, which means if they can relate, then they can really listen to the marketing without the bad feelings of being sold. Viral marketing is named purely for what it is, it’s a marketing element that is like that of a virus, spreading like a plague across many platforms, particularly that of Social Media.
There are 4 main ingredients for a decent viral marketing video
-First one being that is has to have a strong hook by either being funny, interesting or just so far out of the box that no one has seen anything like it before.
-The overall main idea is to push the first point, not your brand, unless you are able to make that fit in as the angle.
-The overall message will step on a major topic and take a heavy stance, so that the opposing group have a strong emotional connection to the success of the clip.
-It doesn't have to be big, but list your damn business website address, social media etc etc
What makes a viral clip work best is the emotional attachment people will give the clip and the same will be said for any marketing. It doesn’t need to be just on the single medium, give your entire small business a stance on a topic and make sure every employee has strong feelings for this thought pattern as well. So everybody has your back, because they all believe.
Being genuine will be what draws the right people to you.
If you pull the brown nosing stunt and try have everybody like you, on topics that you aren’t overly attached to, chances are people would prefer not to deal with you and potentially take their business somewhere else.
All great entrepreneurs say it; “You can’t be everything to everybody”, and big surprise the successful bunch of people were right. Be the difference, be you and service those who want to do business with the real you.