By nothingbutnet, Mar 2 2015 11:05PM
“Is this guy drunk.. Or high?!” you may be thinking. Let me assure you, I am neither! Digital real estate has become quite synonymous with ACTUAL commercial real estate these days. Let me first, however, start off by talking about the physical real estate.
What makes any commercial space valuable?
As the age old real estate sales line goes, “location, location, location!”. Where you are situated can quite easily have a big impact on the success of your business. Take McDonalds for example, all great motivation or business gurus will pose the question, “what is McDonalds in the business of?”. Of course, everybody will say food and eventually the speaker will say the correct answer, being the real estate industry. Why? Because all their restaurants are conveniently located in areas where not only there is a “need”, but also very high foot traffic areas. McDonalds sources only the best high traffic locations to place their food chain and as we all known from their businesses marketing, it’s clearly made the business.
How does this relate to the digital world exactly?
If you’re unsure where I am heading with this, let me ask, does your domain or website get much “foot traffic”? And of course I mean how easily do people find your website without already knowing who you are? Sure, often once people already know who you are, it’s relatively easy for them to find you again, but some points you will need to consider are:
-How memorable is your branding?
-How easily is your name to remember, or say?
-What feelings would your business name conjure?
-Is your domain name related to your business or industry?
Either way, the point of the topic is, wouldn’t it be nice to have a high value domain name and website? You don’t get value for your online real estate just because you run a great business. Sure, already having a good website will give your small business additional PERCEIVED value. However, this is not the same as having high value digital real estate.
“Fine, tell me Mister Google Whisperer, how can I make more website real estate more valuable?”
Well, now that you put it like that, sure - It’s a little thing I do called Search Engine Optimisation, and it can give an endless supply of free leads if you know how the system properly. Whilst nobody knows EXACTLY how the system works, there are those people who spend many of their waking hours with search engines, learning from them and eventually gaining their trust. This is definitely not something that happens overnight, and only the most elite can actually have a website genuinely rank very highly over long periods of time for competitive search keywords. There are often people who will quickly have a website ranking well, often the people who hire these seo consultants will often find themselves calling them industry cowboys, gunslingers who charge in, get their website ranked fast and watch it disappear within months. Ending the free source of leads for your small business.
Concluding the topic, Digital real estate is best valued by the domain name and website attached to it, how much “foot traffic is your website being sent, aka how many unique leads are the search engines sending your way? If you’re in a very competitive niche, for example, as the Google Whisperer, my niche is SEO, if I am ranking in the best positions for many SEO related topics, then my digital real estate will hold quite a strong value on it’s own. So lets say something happened in my life where I couldn’t work any longer, there is a high chance if I decided to call a few competitors in the SEO realm that I could have them bidding on my domain name, no differently to a house auction, and then sell to the highest bidder.
So other than the on-going free leads that are a direct result of proper SEO services, this is just another reason why SEO is still more valuable than ever, and is more definitely NOT dead.